You write blog posts regularly to keep in touch with your customers. As a smart business owner, you already know to create content to meet the needs of your audience. You can make your messages look more appealing to your readers by formatting your text as follows.
- Keep it short. Like you, your customers are busy people who come to your site for quick advice. They don’t have the time to casually read long articles. Keep your posts about 250 to 350 words long. If you must use up 500 or more words to express your idea, break your writing up into two posts.
- Break the wall. A solid wall of words is not only intimidating to look at but can be difficult to comprehend. Your eye doesn’t know where to start except at the top of the text block and where to end except at the bottom. Break your writing up into short paragraphs about three to five sentences long for maximum readability. Use headings to clue your readers into what each paragraph is talking about. If you enumerate three or more items, break them up into bulleted lists.
- Add pictures. To avoid using a thousand words, add pictures or artwork. However, do not just post images you find on the web. Your business must have the right to use the images. You can take the pictures yourself, hire a professional, or buy your graphics from stock photography websites.