The cornerstone of any company’s bourgeoning brand is a timeless logo design. A logo introduces your company to the world, gracing everything from the awning above your front entrance to countless social media platforms. As powerful and fleeting as a handshake, it must visually convey who you are and how well you do it in a glance. With so much weight on one image, consider these tips to create a logo that will greet potential customers like a firm handshake and an inviting smile.
- Examine the product and intended customer. Imagine you’re the owner of several food trucks serving college campuses. First of all, your logo must scream, “Food!” Secondly, due to the young demographic being courted, it should also be hip. In this case, neon colors, distressed fonts, retro imagery, and a tone of spontaneity could be the answer to drawing in more hungry young adults. However, if you park your food truck in the financial district, an aura of quality and dependability is more important than flash. Keep the colors simple but striking, the imagery straightforward and elegant, and incorporate elements that pinpoint precisely what your business offers.
- Use vectors to maintain maximum versatility. Logos created with pixels can only be made smaller, not larger. Enlarging more than 10-15%, depending on the original size, will cause pixilation – digital gunk that ruins crisp corners and with them, your company’s professional presentation. If a logo is created using vectors, its size is not fixed, and it will appear as clean on a ten-foot sign as it does on a customer’s phone or tablet.
- Unique fonts make for a unique brand. For a logo with text, consider hiring a typographer to create a company font that can also be used in brochures, menus, and on your website. A typeface is essentially a voice, and after enough exposure, customers will associate your font with your company’s personality. This design continuity will strengthen the link between promotion and product, laying the foundation for an instantly recognizable brand.
New to the world of graphic design? Contact us, and one of Atlanta Graphic Design’s logo designers will help catapult your company’s image. Offering website design, printing services, and marketing solutions, AGD will listen to your needs and provide the brilliant first impression required for success.
