As a leading trend in the world of graphic design, your Atlanta web designer may bring up an ideal solution for your business in responsive design. It is certainly not for everyone, but could it be the right solution for your business?
Ken Barber recently tackled this subject in an informative blog post. Initially bringing up the positives of responsive design for websites, Barber highlighted the primary area where responsive web design shines: a single user experience.
The ultimate benefit of responsive design is that it provides the company with only one website to maintain. This means that each user— whether they are on a desktop, tablet, or smartphone— will have the same user experience. It is quite an attractive proposition for both the company and the user.
However, it is not that simple of a solution. While some believe it is the best option— and even that everyone should adopt it— there are some negatives:
- Barber makes the excellent point that “a device changes the needs of a user.” You may want your mobile users to see a more concise version of your website, and one that is focused on promotions that they are often looking for when browsing.
- Page load times, which are impacted by graphic image sizes, can be lower than with other web designs.
- Since they often require a complete overhaul, responsive sites can be more costly.
What does this mean for your business? It is vital that you carefully consider your options and whether responsive web design is right for your needs.
Contact us here at Atlanta Graphic Design for help in making this decision – and to see what your options are for a great web design that can take your business to the next level!