Every visitor to your website is looking for something: information, entertainment, or a solution to a problem. Atlanta Graphic Design encourages its clients to keep this in mind when developing the content and design for their landing pages, or literally any page a visitor lands on after that first click. Here are some solid ideas you can use to make sure your website visitors stick around and fulfill their quest on your website, instead of seeking answers from your competition.
- Use relevant content – Your content should be “on message” for your company’s brand identity, clearly communicating what your business can do for the site visitor. Your message should speak confidently about your capabilities and invite users to get involved with a specific call to action. Speaking of which…
- The Call to Action is key – Simply put, this is taking the opportunity to ask for the business. Use active-voice phrases like “Join our happy band of subscribers” or “Go ahead… we dare you to scan here for our free tip sheet.” In case you’re curious about the “scan” thing…
- Incorporate your own QR code – You’ve seen those funny little digitized squares around, and they are just about everywhere. Get one for your own website by using one of several free websites for creating them, and start capturing those users who are on the move.
- Keep your company honest – Your website is the wrong place to overpromise and under-deliver. Set the expectation immediately about the audience you serve and how you accomplish that service better than anyone else in the marketplace. If you can incorporate testimonials from other satisfied clients and customers, that’s an even better method to present your company’s value to potential clients and customers on your website.
- Keep the content simple – Resist the urge to bombard site visitors with overwhelming graphics or a tremendous volume of content. Organize your messaging with pointed facts about what your company can accomplish, and don’t overload visitors with lengthy details about how the company operates.
- Engage and interact with users – Create an experience for your site visitors when they visit your landing page. How, you ask? By working with your website designer to incorporate graphics that require interactive elements such as roll-overs, swipes, or collapsible menus.
- Help visitors to self-designate – Use the space on your landing page effectively with specific sections or graphics for the key segments of your audience. This will allow you to target your content based on the user’s frame of reference.
- Know your audience flow – Ideally, having an idea of where your site visitors are coming from will help you to streamline your landing page. Are users getting to your site with their tablet device? Are you seeing high numbers coming in from smart phones? If you aren’t sure about where your visitors are coming from or how to engage them, consider partnering with Atlanta Graphic Design for some easy solutions.
- Join the crowd – Don’t forget to incorporate entry points to popular social media (that’s Facebook, Twitter, Pinterest, etc.) on your landing page. In addition to helping you track where visitors are coming from, you can use these entry points to redirect users to your company’s existing web presence on these social platforms. I always encourage Atlanta Graphic Design clients to coordinate, coordinate, coordinate.
- Always thank your site visitor – Whether they intended to visit your landing page or wandered there casually, just remember: your site visitors always make the choice to stick around. For that, you should thank them with an actual note of thanks on the landing page, or by requesting that the site user keep in touch by subscribing to your company’s blog or email newsletter. Think about using a tasteful graphic based on your branding to draw in the user. It’s a call to action users won’t mind answering.
