If you didn’t know already, change is the only constant… especially when you have to keep your website current. Facebook has just announced several changes that directly affect the way content is presented on users’ profiles. Take a look at the following tips to get your graphic images and your website content ready for the primetime spotlight flooding over from Facebook.
– Use images and videos that speak for your brand. Facebook is changing the way graphics and photo images are posted and shown on profile pages. Profiles with photos and video will appear larger and will, most likely, grab a larger share of eyeballs. Make sure prospective clients aren’t overlooking your content by posting meaningful images that represent your brand image and your company. If you don’t have a plan for this, speak to a professional website designer for a few pointers.
– Tighten your content. NOW. Because those graphic images are so important, your actual content needs to be brief and pointed… almost serving as a caption to the images, in most cases. When all you have is content, make sure you are capturing the most essential information that needs to be communicated.
– Target your content to your audience. Making certain your website content is relevant and targeted is one of your most important priorities now. Since Facebook is empowering users to create their own newsfeeds, you want to avoid being “edited” by your potential clients. Get an understanding of what’s important to them and plug into that immediately.
– Get your audience talking about you. You still have the power to make it easy for your customers, current and potential, to include your brand and your company in their conversations. I work hard to help my Atlanta Graphic Design clients to remember the importance of incorporating subtle and overt “calls to action” within their content. We can help you place web graphics or insert the perfect copy to help you achieve this.
– Give your audience incentives to “like” your page. Use your content to engage your audience by rewarding “the faithful” among your Facebook contacts. When someone shares a story about how your company provided excellent service, helped solve a problem, or just liked an image or post, thank the person publicly and offer a reward, discount, or free opportunity. You’ll know the best incentive based on your relationship to your customer, and remember: it’s fine to customize the reward. Everyone likes to feel like they are the only one to get a great deal. Spoiler alert to Atlanta Graphic Design clients: have you posted something you “like” about us? There could be surprises in store… !
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